For brand partners
The live race is the audience. Be in it.
A sponsor slot on the live map, the leaderboard, and the replay of races, rides and runs — in front of an audience that's already watching, mile by mile, for hours. Part of the experience, not an interruption to it.
The premise
Most sponsorship is a logo nobody sees.
The marquee races are televised. The rest — the gravel weekends, the regional road races, the trail ultras, the club runs — happen out of sight of the cameras the old sponsorship model is priced against. A name on a jersey nobody watches.
But those are exactly the events people follow live: family, fans, clubmates, glued to a live map for hours. A present, attentive, in-the-moment audience — and until Aster there was no way to be in front of them.
Aster makes that audience addressable, and measurable, for the first time.
The inventory
Where your brand actually shows up.
Real placement on the surfaces watchers already have open — the live map, the leaderboard, and the replay that keeps travelling after the event ends.
The live map
Your name where the watching happens.
A sponsor slot on the live map and leaderboard — the surface every watcher is already glued to for the full duration of the event. Not banner-ad real estate bolted on the side; a placement on the screen that already has their attention.
The replay
Present the moments that outlive race day.
Every tracked ride and run becomes a replay — the route, the gaps, the moves. Athletes share them for weeks afterwards, and your slot travels with each one. The audience keeps growing after the finish line.
The leaderboard
Front and centre, all event long.
The live standings are the thing people refresh. A leaderboard placement sits with them the whole way — through the early break, the chase, and the finish — in front of family, clubmates, and fans following live.
The report
Proof, not a promise.
After the event, a sponsor impressions report: watchers, watcher-minutes, and where your slot appeared. Honest numbers on a real audience — the evidence a sponsor renews on, and the thing broadcast sponsorship could never itemise.
The audience
No login. No app. Just the link.
Anyone can open an event's link and follow the whole field live — no account, no install, no paywall. Every family, club, and fan base does the rest. Your slot sits on the surface they're all watching — this one:
Watch a live event — no signupThe maths · Short
One sponsor slot pays for the event.
The economics are the pitch. A single map or leaderboard slot, sold to a brand already speaking to these athletes, covers the organiser's cost of running the event on Aster — with a post-event impressions report to justify the renewal. Good for the organiser, good for the brand, honest for everyone.
Slots on the surfaces that matter.
Map and leaderboard placements, in front of every watcher for the full duration — plus the replay afterwards.
An impressions report to renew on.
Watchers and watcher-minutes after the event — real numbers on a real audience, itemised by the surface you appeared on.
Included, not a separate tier.
Sponsor inventory ships inside the organiser plans — see the pricing for how the bands work.
Honest about it
What we measure — and what we won't do.
The integrity of the watching experience is the product. There's nothing worth sponsoring if we trash it, so the discipline is part of the offer, not a caveat on it.
The ground rules.
- →We report what we can actually measure — watchers and watcher-minutes on the surfaces your slot appeared on. No invented reach, no programmatic make-believe.
- →We don't sponsor the SOS or safety surfaces. They stay uncommercial by design.
- →No interstitials, pop-ups, or sponsored push notifications. The audience didn't opt in to be sold to, and the watching experience is the product.
- →One slot per surface, sold by the organiser. Curated placement, not an auction.
Let's talk about a partnership.
A slot on the live experience, in front of an audience that's already watching, with numbers to prove it. Tell us who you want to reach and we'll show you what it looks like on race day.